Museum of tolerance Essay Example | Topics and Well Written Essays - 500 words

Museum of tolerance - Essay Example The movie further expressed on how the blood of the oppressed flowed in large volume to the popcorn. The learning of the oppressions African-Americans underwent made me doubt of wanting to know more about the past occurrences, but the tour study had to continue. According to the information provided in the museum, the Holocaust which involved the eradication of the Jews was specifically a planned mass-slaughter. The Jews were not only rounded up and shot-down, but also slaughtered. As a result of this, majority of the young couples committed suicide instead of waiting for their separation. During this time, Hitler called for the silencing of any person who raised opinion against him. In addition to these, a video clip showed how 2 million Jews were forced to occupy a very small area (Warsaw Ghetto) and left to die of hunger. In another graphic clip, I also saw how babies were mishandled; infants were thrown out of the trucks during the deportation of people. Just learning that the babies who were thrown away belonged to women who were forcefully deported from their places was horri fying. I would not wish to think of genocide like the Holocaust taking place again, but it might occur. The only thing that reduces the chances of such genocide from taking place again is the fact that we now know what may happen if it happens. The Germans did not know. The only way such genocide will happen is by us letting it happen. In my life I have been discriminated, but it cannot be compared to what took place in 1800s. I remember being left out by my high school friends during the formation of study groups. The reason for them leaving me out of their groups was that I was a slow learner. The discrimination not only made me feel out of place, but also worsened my academic performance. It was as a result of it that I tailed in most of the continuous assessment tests. However, I later managed to cope

Consumer behavior. iPhone 6 Essay Example | Topics and Well Written Essays - 1000 words

Consumer behavior. iPhone 6 - Essay Example Factors influencing Consumer behaviour. Situational Factors These influences result from the location, time and circumstances that surround a consumer. The main contributors of this factor include the emotions, urgency and social situation. All the determinants can influence the decision of buyers at all stages of the purchasing process. The emotions or feelings may include the moods and conditions of a person at particular moments. For example, illness, fatigue or having cash can make the consumer to buy a product. The recent purchase could be because I had money and good moods that made me buy the iPhone 6. The time factor can influence the decision of consumers in buying commodities. For example, the recent purchase occurred due to the urgent need of a phone for reading school notes while at home. People opt to skip the stages of the buying process due to their immediate needs for particular products. The social surroundings also influence consumer behaviour (Pride and Ferrell 212). For example, the decision to buy the iPhone 6, last month was influenced by my friends who accompanied me to the shopping mall. Psychological Factors These factors are related to the general consumers’ behaviours. They are internal, but, are influenced by external forces. The motives, perceptions and the attitudes of people influence their decision in buying goods. Motives can be described as the internal forces, which direct a person towards buying a product or achieving certain goals. Some motives are stronger than others.

Personal Selling and Sales Promotion MBA Marketing (Masters Level) Essay

Personal Selling and Sales Promotion MBA Marketing (Masters Level) - Essay Example Ingraining is a process by which people at work develop norms and beliefs (Kerin et al 2005). Certain ways of thinking and doing become taken for granted even though they have not been explicitly stated. In the main aspect of value communication, direct two-way information transfer between customer and firm, service businesses enjoy an edge, because the customer is in the system. Their needs are therefore not remote and to be inferred but right here and given expression to. The likelihood of a firm being able to match customer needs exactly is correspondingly higher, provided the firm can customize its services (Kerin et al 2005). An interactive relationship with customers often develops in many service arenas while the service is being rendered. The customer could explain his/her needs, air travel routing with stopover, variations on a dinner order, advice from a securities analyst--and often receive service in real time. Again feedback could also be instant, resulting in high commu nicated value, provided responsiveness, flexibility, and learning ability are incorporated into the system. These strategies make the assumption that the company intends to persist in a concentration mode, that is, limit its horizons to a single product/service or achieve a predominant portion of its sales in one industry. Few large or medium size firms confine their product horizons (Kerin et al 2005). Following Kotler and Armstrong (2008) customer relationship management has a great impact on sales and value creation. "Winning and keeping accounts requires more than making good products and sales. It requires listening to customers, understanding their needs and coordinating the company's efforts to create a customer value" (p. 468). Typically it is small businesses that start with such a focus. With success and growth generally comes a desire to reduce dependence on any one product/market. Diversified firms have more stable sales and earnings. Risk reduction unquestionably helps enhance shareholder value. For instance, in such companies as DuPont or McDonald's this emphasizes the high priority that must be attached to cohesiveness and unity in the high-value organization, not just as a means to an end but intrinsically and for its own sake (Kerin et al 2005). The strengthening of linkages within and among the value creation demands a cooperative endeavor as does the need to brid ge hierarchic gaps. A main value that seems critical to the value-seeking firm is a mutuality of respect. The relevance and importance of others to the aims and purposes of the firm have to be acknowledged. Mutual respect strikes to the very heart of the issue of the dignity of the individual and the absolute conviction that the success of the enterprise depends upon each one's contribution. This applies not only to employees but to every other stakeholder, particularly customers and suppliers. In spite of complexity and global nature of business, such giants as Wal-Mart and Toyota strive toward meeting the needs of customers, which is a pervasive, ever-present consciousness of the centrality of value to a firm's mission. In addition to customer value is an ideal to strive for in the relationship among employees, customers, suppliers and other stakeholders.